Posts filed under 'Three Questions'

Three Questions with Billy Ruiz of Cowboy Flavor

Billy RuizBilly Ruiz is a local Santa Maria Style Barbecue legend and co-proprietor of Cowboy Flavor with his wife, Sue. Cowboy Flavor specializes in barbecue foods, gifts, attire and cookbooks, and is also a leading local caterer. Billy is also the “cover model” for the complimentary Santa Maria Style Barbecue booklet and the host of the popular Cowboy Flavor television show on RFD-TV. We recently caught up with Billy to get the inside scoop on his adventures.

Can you briefly tell us about your roots in the valley, and how you became a barbecue master?
I was born and raised in Santa Maria as an 8th generation Californian. I don’t know about “master,” but I was raised around Santa Maria Style Barbecue and was lucky enough to watch and help some of the old timers around the pit. I learned alot from those masters, including my dad, uncle Clarence Minetti, Beagle Knotts and Dede Moore, just to name a few.

What is the vision or mission behind Cowboy Flavor?
Our mission is to give our clients and viewers the chance to watch, smell and enjoy eating great outdoor cooking. We want to keep Santa Maria Style Barbecue alive and share it everywhere we go. Also: to have friends and loved ones gathered around the fire before, during and after the meal.

Why do you think that Santa Maria Style Barbecue is still growing in popularity after all these years?
Just taste it! It is truly the original style of cooking meat over the open fire. You need only fove things…the pit, oak wood, meat, seasoning and family and friends.

Thank you, Billy. For more information, visit www.cowboyflavor.com.

Add comment August 3, 2009

Three Questions with Daren Gee

Daren GeeDaren Gee is the founder and owner of DB Specialty Farms, one of California’s largest independent strawberry growers. His strawberries can be purchased fresh from the field at the Daren’s Berries stand just east of Highway 101 off Stowell Road. We recently spoke with Daren to get the scoop on Santa Maria Valley strawberries for our Three Questions series:

Why do strawberries thrive in the Santa Maria Valley?

It’s two things—the soil and the weather. We have a lot of sandy loam soil, which strawberries love. Also, we enjoy a mild coastal climate, where it’s rarely too hot or too cold. Most of the time, we hover between 50 and 75 degrees, which is perfect for growing strawberries.

What sets the strawberries of the Santa Maria Valley apart from other regions?

They just taste better. I can’t really say exactly why they taste better, but I hear this a lot from others, too, so there must be something to it. Santa Maria Valley strawberries just have a certain magic in them.

Where does the Santa Maria Valley rank in the big picture of strawberries?

Over the last four years, the valley’s strawberry acreage has increased faster than in any other area. In the not-too-distant future, we may emerge as top strawberry region on the Central Coast in terms of acreage and production.

Thank you, Daren! For more information, visit www.darensberries.com.

Add comment May 5, 2009


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